Think of it as an ego auction

So, how often do people search for your name on Google? To find out, we made an ad with Google's "AdWords" page, then asked Google to estimate how many times a month we would have to pay to run it when users searched for each of the following names:

Larry Augustin: 0

Chris DiBona: 0

Phil Hughes: 0

Rob Malda: 0

Don Marti: 4000

Rick Moen: 0

Bruce Perens: 0

Eric Raymond: 4000

Doc Searls: 0

Richard Stallman: 0

Linus Torvalds: 1300

Richard Vernon: 0

Bob Young: 0

And of course we tried it for operating systems too:

Linux: 4,284,200
Windows: 5,653,800
Unix: 872,900

Try it yourself at https://adwords.google.com/. There is no charge to get estimates.

- Don Marti