SuitWatch

Views on Linux in Business
by Doc Searls, Senior Editor of Linux Journal

Thursday, November 14, 2002


*** Tux fights Bux for the soul of India ***

I worked in radio back during that industry's Jurassic, when disc jockeys still picked the music and it was okay for everybody to have fun. Even commercial stations were about as corporate as the corner bar.

My best years were spent at WDBS, a commercial "progressive" rocker incongruously owned but not operated by Duke University. Its operators were a bunch of deeply committed and barely organized folks who in retrospect resembled the free software and open source cadres of today.

With no profit motive and the lousiest signal on the dial, we had a hard time selling advertising. So we'd make up ads for things that didn't exist and run those instead. Many were by a weird announcer called Doctor Dave. That was me. My nickname today is a fossil remnant of that old radio persona.

We ran ads for "Bangweasel Stone & Rubber Company", "Mumbling Pines Apartment Village" and "Wellington Raffelators". In many cases the actual nature of the business was left unrevealed. "If you need a pipe cleaned or a zipper laid, we'll do the job for you... remember you can't take a customer without taking his money."

One fake ad with a recognizable purpose pushed a record collection that consisted of "All the world's most beautiful music, all at once." The listener was then treated to an overdubbed blast of countless simultaneous music selections.

That's kind of the way I feel about the current news about the conflict between Microsoft and Linux in India, where Bill Gates is touring right now, causing free PR for Linux wherever he goes.

Still, I've managed to put together a chronology of Our Story So Far. If it reads like a series of dispatches from The Front, well... maybe it is.

Meanwhile, the grass roots grow deper and wider on the subcontinent. Linux Bangalore, for example, is pushing its Linux Localization Initiative <http://lli.linux-bangalore.org/> -- the kind of quiet and steady purpose that will cause countless Linux victories on fronts no publication covers.

Actually, I doubt it's a battle either side will lose. It's a big country. There is an awful lot of work -- a majority of it, probably -- that can only be done on highly capable, flexible, reliable, and cost-free platforms. That's a "threat" that Microsoft can't do a thing about, no matter how much money they throw at it.