In the physical world, we’ve been social for as long as we’ve been human. In the networked world, we’re just getting started. In fact we are still naked and vulnerable — and will remain so until we have easy ways to reveal or conceal our identities, and to control how we keep and share our data.

Qredo gives us that control. With Qredo, each of us decides how much data we wish to disclose, to whom, and for what purposes. We also control our identities. When we communicate with others, we can reveal personal information in a gradual and trusting way.

This matches how we engage in the physical world. When we meet other people for the first time, we don’t disclose any more information about ourselves than the situation requires.

For example, we don’t announce our names when we walk into a store. We also don’t tell the salesperson anything more than he or she needs to help us find what we want.

Yet in the commercial world of the Net today, we are identified and tracked as a matter of course. The technologies behind these offenses might be advanced, but the manners are uncivilized.

The only way we can civilize the networked world is by giving each of us the means to control how we share our data and identities. That’s why we created Qredo.

With Qredo the Internet can be truly social, because those on it are truly free to control their lives.